Charles Tyrwhitt’s new collection is a celebration of hybrid menswear
harles Tyrwhitt, the leading British menswear retailer, is celebrating a return to the office and the ushering in of a new, modern approach to workwear with its latest Business of Life collection.
The menswear collection is inspired by the new normal and reflects the significant shift in societal and professional attitudes towards working life. The Business of Life collection addresses the subsequent need for a wardrobe that meets the needs for a post-pandemic lifestyle in which the lines have become increasingly blurred between office and home life.
To mark the launch of the collection, Charles Tyrwhitt is shining a spotlight on four entrepreneurs who have successfully navigated the past 18 months in business and have taken the evolving dress codes in their stride.
The entrepreneurs provide their outlook on the transformed landscape of officewear and insights into how it has impacted them as business leaders and employers.
The Business of Life professionals include the serial entrepreneur behind Tech21 and NURVV Jason Roberts, founder of the disruptive insurtech start-up Laka, Tobias Taupitz, entrepreneur and workplace wellbeing guru Lee Chambers and Anthony Dauphine, founder of the Standing Ovation Project, a charity that creatively inspires young people.
Despite there being a widespread trend towards the relaxation of office dress codes, the business leaders believe that formalwear still plays an important role in a professional environment, citing factors such as first impressions still being at the heart of successful business relationships.
The entrepreneurs agreed that a hybrid approach which facilitated flexibility between business and home life is the preferred direction that best fits their busy lifestyles.
Joe Irons at Charles Tyrwhitt said: “As many professionals return to the office after a long hiatus, they’re having to steer their wardrobes in the right direction to account for a balance between home and office working. The Business of Life collection has been curated for exactly this purpose, providing men a depth of wardrobe that fits their lifestyle.
“Hearing from the business leaders compounds our belief that both formal and casualwear can work hand-in-hand in modern times – it doesn’t need to be a choice between being suited and booted or a casual pair of chinos and shirt.”C